Sunday, May 26, 2013


Michael Reese is at it again--inflating his credentials and misleading the masses!

Our favorite Traverse City area money guy, self-proclaimed 'America's Retirement Expert' Michael Reese has doggone gone and done it...again!

Yes, our boy puffed himself up like a financial Fugu fish with this addition to the "Latest News" feed on his website. Reese claims he was recently "featured in the Wall Street Journal" in recognition of his latest best-selling book. Featured--in an article, maybe?

But Miss Fortune is spoiling the fun--read it for yourself! 

Retirement Planner Michael Reese Featured in the Wall Street Journal

Michael Reese, retirement planning and investment expert, was recently featured in the Wall Street Journal in recognition of his latest best-selling book.

Traverse City, MI – May 24, 2013Michael Reese, CFP®, founder of Centennial Wealth Advisory, was recently featured in the Wall Street Journal with other leading financial authors from around the world. The piece that ran in the Monday, May 13, 2013 edition of the Wall Street Journal recognizes some of the financial industry’s latest best-selling authors.

Michael was recognized for his best-selling book, The Success Secret: The World’s Leading Experts Reveal Their Secrets For Success in Business and in Life. The book, co-written with Jack Canfield (Chicken Soup For the Soul) features inspiration and motivation to move forward – as well as the proven action steps that attract abundance and bring fulfillment.

Read more about the book at http://www.celebritypresspublishing.com/publications/the-success-secret.php

Michael Reese’s focus is on helping retirees enjoy financial security in any economy by guaranteeing their retirement income for life and protecting them against the detrimental effects of inflation, taxation, and rising healthcare expenses. If you are looking for true retirement security, Michael Reese should be your first and only stop. Michael is an industry thought leader, and has trained more than 1,000 financial advisors throughout the country on his planning techniques and has been quoted extensively in the media. Michael was also recently an expert guest on The Consumer’s Advocate television show. The show was recently featured on NBC, CBS, ABC and FOX network affiliates around the country.


Wow, that's impressive...and completely misleading, even for a press release so fulsome it reads like it was written by Sidney Falco, the press agent played brilliantly by Tony Curtis in the film "Sweet Smell of Success". 

This smells like something, and it ain't teen spirit!

Here's the official Dow Jones & Company e-tear sheet--of the "feature"--an ad, really--that ran in the May 13th edition of the Wall Street Journal on Page C7. 

It's a little blurry in the photo above, but you can check out the original PDF at this link:
Michael Reese Wall Street Journal Ad May 13 2013 

And while the ad--excuse me, "feature"--is ostensibly about a stable of "best-selling authors", they'll be kicking down their collective stall doors when they see how they're being used as shills for their "branding company".

The National Academy of Best-Selling Authors, is a sweet little sideline hustle run by Dicks & Nanton, the "celebrity branding agency" used by--you guessed it--all of these authors!

And if you Google any one of these "top-selling authors", you'll likely find the same press release that Reese is using.

The next time Michael Reese has a "free seminar", watch him closely to see if he sells you the steak...or just the brand sizzle.

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