}

Wednesday, December 11, 2013

ADDICTION 101 Part 1: Per Wickstrom's Selfie Video PR Spigot

Shill crazy after all these years?
Per Wickstrom is using a steady stream of selfie videos (and former members of the Detroit Lions) to bamboozle and obfuscate...and keep the $$$$$$ flowing. Spewing more effluent than the 2010 Deepwater Horizon oil spill, Wickstrom's recent public relations efforts have focused on a series of self-produced videos featuring former members of the Detroit Lions and select Monroe County officials.

Wickstom's "speaks to" video series was shot in and around Battle Creek, behind the scenes at Detroit's Ford Field, and on location during a tour of Monroe County's vacant Boysville. Wickstrom has publicly expressed interest in purchasing the former Boysville property, and is reportedly licking his chops at the thought of packing three sets of bunk beds in each bedroom in the 41,000 square foot space.

But the exception to the "speaks to" rule is former Detroit Lion and star receiver Herman Moore, the subject of Part 1 in this special series. 

Back in May, Moore's appearance at a Calhoun County Fraternal Order of Police charity basketball game provided him with an opportunity to use his professional football history to reach out to kids—while seated in front of a Best Drug Rehabilitation banner wearing a Detroit Lions-branded basketball jersey.
use their professional athletic histories to help reach out to addicted young adults.

Read more at: http://www.monroenews.com/news/2013/nov/14/drug-rehab-firm-looking-monroes-boysville/

“ Kids gravitate to athletes,” Moore said during his tour of Boysville with Per Wickstrom. “It’s a way for us to get the message out.”

Indeed it is!

HERMAN MOORE: FRIENDLY PROFESSIONAL OR PROFESSIONAL FRIEND?

Wikipedia defines a shill, also called a plant or a stooge, as a person who publicly helps a person or organization without disclosing that they have a close relationship with the person or organization. "Shill" typically refers to someone who purposely gives onlookers the impression that they are an enthusiastic independent customer of a seller (or marketer of ideas) for whom they are secretly working. The person or group who hires the shill is using crowd psychology to encourage other onlookers or audience members to purchase the goods or services or accept the ideas being marketed. 

Miss Fortune presumes that when Moore looks in the mirror, he might see "shill" lit up in bright red letters above his head.

They run a consulting firm — Tru Rehab Centers — that links businesses willing to invest in areas that have substance abuse issues.

Read more at: http://www.monroenews.com/news/2013/nov/14/drug-rehab-firm-looking-monroes-boysville/
Moore and his business partner Sean Jordan, a West Point graduate and former NFL football player with the Dallas Cowboys,
a West Point graduate and former NFL football player with the Dallas Cowboys

Read more at: http://www.monroenews.com/news/2013/nov/14/drug-rehab-firm-looking-monroes-boysville/
run a consulting firm — Tru Rehab Centers — that links businesses willing to invest in areas that have substance abuse issues. 

According to State of Michigan business entity records, Moore formed Tru Rehab Centers, Inc. as a domestic profit corporation on February 26, 2013.

But on June 8, Moore and Wickstrom were making the rounds at the Salute to Detroit Hometown Heroes held at Ford Field. Sponsored by Wickstrom's A Forever Recovery rehabilitation facility, the event was a benefit for Mack Alive and its Partnership for a Drug Free Detroit program.

Wickstrom and Moore worked the room together, to all the world just a sweet, sweet towel-snapping bromance born of a mutual interest in improving the quality of life in Detroit, while bringing greater awareness to substance addiction solutions. 

Oozing sentiment as gooey as an airport Cinnabon, Moore said he partnered with Wickstrom because " both have led efforts to to combat drug use in Michigan neighborhoods, and this event spawned from that relationship."

No mention of that nifty consulting business he formed nearly four months before, though.

And Moore acknowledged during an interview at the event that having local celebrities and athletes spread an anti-drug message can be an effective addition to reminders from parents and teachers.

"To a certain degree, getting the message out in a broad sense goes over really well when you have a celebrity figure who has goodwill and trust built in the community," he said. "We're able to do that as athletes." 


As your girl Miss Fortune wrote in a July 11 post titled "Turd Polishing 101",  four metro Detroiters were honored during the fund and friend-raising event.

The four honorees--Lem Barney, former Detroit Lion and NFL Hall of Famer; Greg K. Monroe, Detroit Piston and founder of Greg K. Monroe Foundation; Alberta Tinsley Talabi, State Representative and Mack Alive founder; and Michael Curis, Sr., president Curis Enterprises--were chosen for their community service, commitment to improving the quality of life in Detroit, and bringing greater awareness to substance addiction solutions.

But Per Wickstrom, the event sponsor, hijacked the event and turned it into a big-ass infomercial for his troubled, Narconon-based drug rehabilitation clinics, A Forever Recovery and Best Drug Rehabilitation.
 

Detroit City Councilman Andre Spivey even thanked Wickstrom for hosting the special evening and presented him with a “Spirit of Detroit Award” for his continued fight against addiction and his ongoing effort to educate today’s youth.

Later in the evening, Wickstrom posed with developer Michael Curis, Alberta Tinsley Talabi, State Representative and Mack Alive founder, and Lem Barney in front of that Best Drug Rehabilitation/A Forever Recovery branded step-and-repeat banner.

Folks, that's what money
— and Herman Moore can do for you! 

Short of a classic Chinatown-esque slapfest between Moore and Wickstrom (He's my friend! He's my business partner! He's my friend AND my business partner!), we may never know the whole truth.

Remember that a con man can hide behind a kiss, a skunk by any other name still stinks the same
and nightmares can come true too. 

Miss Fortune and her em dashes will be back tomorrow with Part II of this extra special report.
They run a consulting firm — Tru Rehab Centers — that links businesses willing to invest in areas that have substance abuse issues.

Read more at: http://www.monroenews.com/news/2013/nov/14/drug-rehab-firm-looking-monroes-boysville/
They run a consulting firm — Tru Rehab Centers — that links businesses willing to invest in areas that have substance abuse issues.

Read more at: http://www.monroenews.com/news/2013/nov/14/drug-rehab-firm-looking-monroes-boysv

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